An awesome smelling water based pomade made to keep your hair in place for the full day and into the night if need be. It applies effortlessly with it’s creamy consistency and provides a fierce grip for slickbacks, pompadours, side parts or any hairstyle you need. It washes out with just water and no extra effort leaving your hair feeling just as it did before you put it in. You don’t even need shampoo to clean this stuff out. Strong (Firme Hold Pomade) firmness and a healthy medium shine. There are no harsh chemicals and unlike a gel it never flakes on you.